A
billboard or hoarding is a large outdoor signboard
,found in places with high traffic such as cities,
roads, motorways and highways. Billboards show large
advertisements aimed at passing pedestrians and drivers.
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Advertising
style Billboard advertisements are designed to catch
a person's attention and create a memorable impression
very quickly, leaving the reader thinking about the
advertisement after they have driven past it. They have
to be readable in a very short time because they are
usually read while being passed at high speeds. Thus
there are usually only a few words, in large print,
and a humorous or arresting image in brilliant color.
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