A billboard or hoarding is a large outdoor signboard ,found in places with high traffic such as cities, roads, motorways and highways. Billboards show large advertisements aimed at passing pedestrians and drivers.

Advertising style Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color.

Billboard advertising is a great way to remind consumers about your product right before they arrive at a shopping center. This is usually the last chance you have to get them to buy your product.