Are
Ads That Appeal To Youths A Waste Of Time? - Believe
it or not, young people are an advertiser’s best
investment. Yet they are ignored and pushed aside by
most salesman. These salesman seem to think that selling
to teenagers is a complete waste of time. Apparently
these salesmen do not want these young people to start
using their product at age 16, and continue to use it
for the rest of their lives. They do not realize that
teenagers and young children influence over $160 Billion
worth of their parents buying decisions every year.
This article will tell you what type of ads children
and teenagers respond to the most.
Should your ads appeal
to the elderly? - People today are living longer than
ever. In the United States, 12.4% of the population
is over age 65. However, most advertisements do not
appeal to people over age 65. Did you know that people
over age 50 eat out more than any other population group?
Yet a majority of ads today are designed to appeal to
people between the ages of 35 and 55. People ages 35
to 55 usually have mortgages, children, credit card
debit, work-related expenses, college tuition and so
on.
What Do Men
and Women Want in Advertising? - We all know that men
and women were created equal in the beginning. However,
when it comes to buying habits, are men and women really
from two different planets?
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