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    ABOUT OUT DOOR ADS
WHY OUTDOOR ADVERTISING ?
Outdoor Advertising - Why is it so great?

People spend more time in their vehicle than they do to read the paper and watch the news.

Outdoor advertising has a lower cost per thousand than any other type of advertising. Outdoor ads cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads.

Ads on billboards are free to consumers, you do not have to buy a magazine, cable television, or a newspaper to see your advertisement.

Outdoor advertising does not interrupt consumers in any way. There's no obnoxious sound, smell or other type of negative attention grabber. Billboards are noticed because of their messages, bright bold colors and creative graphics.

Outdoor advertising is the only type of media that has constant exposure. No other type of advertising allows your message to be displayed 24 hours a day, seven days a week.

Repetition is extremely helpful when you are trying to increase your product awareness, or when you simply want to get your message across to millions of people. This task can easily be accomplished with billboard campaigns.

Billboards help increase your products awareness, and knowledge which also increases your sales and profits.

Outdoor advertising makes it extremely easy to target, or not to target, a specific market.

Outdoor advertising sends us subliminal messages. Billboards are usually the final message we see right before we purchase an item. So why not direct us to your product?

Trivision signs catch the attention of 95% of the people that pass them. 87% of these people will read the moving sign!

Billboards have been rated higher than any other type of advertising for their ability to communicate ideas at the lowest possible prices.


WHY OUTDOORS ADVERTISING?
Outdoor displays command attention and are impossible to ignore.
Outdoor rapidly builds and maintains name awareness.
Cost-effective. Low cost per thousand viewers and high audience delivery.
Delivers high reach and frequency. Repetition provides awareness and recall.
Works all day, every day providing constant exposure.
Reaches an "upscale" audience that is better-educated, upwardly mobile, professionals with higher disposable incomes. Also reaches more workingwomen than other mediums.
Targeting ability: sites can be selected to target specific economic, ethnic or special interest groups that are most likely to be your customers.
Point of sale locations: the last message before the sale.
Impulse medium: reaches the audience while it is ready to buy.
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Powerful Advertising Combinations

Advertising is definitely a great way to increase your sales, but it can be more effective when it is used properly.

A new advertising trend is to put up a billboard that says "For more information tune in to XYZ radio station." You can leave a more detailed description of your product on this station. This also enable you to tell your potential customers about similar products your company offers.

Studies have shown that television advertisements are remembered more than any other type of media. The only problem is that most people do not go out and buy a product right after they watch a television commercial. So your job is to leave constant reminders of your product around so potential customers will remember your product or service when they are ready to buy. This can be done by placing billboards next to major shopping centers, and by placing radio advertisements during major commuting times.

Test

No matter what type of advertising your company invests in, you must test the results. You can use surveys, web site tracking devices, or just ask your customers. You can also put a different phone number, or web page link on each ad.

Question? Call us at 021-583-4112
   
 
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